Economy Creators
Thinking about buying a franchise or transitioning from employee to entrepreneur?
What if you could own your own business without having to build every system from scratch?
In this episode of Economy Creators, host Mary Reiss Farias welcomes Denise Kraemer, franchise consultant and founder of Aitris Consulting, to explore franchise ownership, entrepreneurship, and finding a business that fits the life you actually want to create.
Denise grew up around franchising. Her father owned a Meineke Muffler franchise and retired at just 42.
But Denise followed a different path, spending 30 years building healthcare startups, developing teams, solving operational challenges, and creating business systems.
Eventually, she asked herself an important question:
Why am I building businesses for other people instead of building something for myself?
Today, Denise helps aspiring entrepreneurs, corporate professionals, and experienced business owners explore franchise opportunities and make informed decisions about business ownership.
And her approach isn't about selling someone a franchise.
It's about finding the right business for the right person.
IN THIS CONVERSATION
• How Denise transitioned from a W-2 career into franchise ownership
• What a franchise consultant actually does
• How to choose the right franchise for your lifestyle and goals
• Franchise opportunities beyond restaurants and retail
• Understanding franchise fees, investment costs, and ongoing support
• What to look for in a Franchise Disclosure Document (FDD)
• Why Item 7 and Item 19 matter when evaluating a franchise
• The importance of franchisee validation and due diligence
• How franchise systems, training, and support work
• Using AI to research franchises—and why human guidance still matters
• Building relationships and trust in a digital world
• Creating flexibility, independence, and meaningful work
FRANCHISING AND YOUR YOU-SHAPED ECONOMY
One of the most important takeaways from this conversation is that the best business isn't necessarily the most popular or profitable-looking opportunity.
It's the business that fits YOU.
Some people want to replace their corporate careers. Others want an additional investment while keeping their W-2 positions.
Some want hands-on involvement. Others prefer a different ownership structure.
Denise helps people evaluate those differences before making a significant investment.
Her own business reflects this philosophy.
She named Aitris Consulting after her sons, Aiden and Tristan, because family and flexibility are central to the economy she's building.
That's what creating a YOU-Shaped Economy is all about.
CONNECT WITH DENISE KRAEMER
Atrus Consulting
Website: www.aitrisconsulting.net
LinkedIn: https://www.linkedin.com/in/denise-kraemer-b247b668/
Interested in exploring franchise ownership? Connect with Denise to learn more about the franchise discovery process.
CONTINUE YOUR ECONOMY CREATORS JOURNEY
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https://www.economycreators.live/ec-framework-ebook
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https://www.economycreators.live/quiz
ABOUT ECONOMY CREATORS™
Economy Creators™ features entrepreneurs, authors, coaches, and leaders intentionally building lives and businesses around who they are—not simply what they do.
Lead Yourself → Lead Your Economy → Lead Others.
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