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Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call
Today Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.
Adam shares straight talk on:
✅ Why most contractors waste money on the wrong marketing
✅ How to generate consistent, quality leads without gimmicks
✅ The simple changes that can fill your pipeline fast
✅ The role of authority in building trust with prospects
Adam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.
Timestamps:
0:00:00 — Introduction: Fill Your Pipeline with Better Leads
0:01:29 — Meet Adam McChesney: From Medical Device Sales to Digital Marketing
0:02:53 — How Adam Built 200 Websites Before Going Full-Time
0:03:48 — Why Adam Owns Contracting Companies (Not Just Marketing Agencies)
0:04:42 — Parenting & Business: How Fatherhood Changes Entrepreneurs
0:05:58 — Documenting the Journey: Why Authenticity Beats Fake Guru BS
0:07:56 — The First Month Full-Time: Making $0 and Almost Quitting
0:09:12 — How to Be Different in Your Marketing (Not Just Better)
0:10:42 — Does Personal Branding Help Non-Marketing Businesses Grow?
0:12:31 — What Documenting Your Journey Actually Looks Like for Contractors
0:14:27 — Why Sharing Your Mistakes Builds More Trust Than Perfection
0:16:38 — How to Handle Bad Reviews Like a Pro
0:17:45 — The Biggest Marketing Mistakes Contractors Are Making Right Now
0:19:37 — The AI Shift: What's Changing in Search and Lead Gen
0:21:36 — Why Contractors Need Video Content Now More Than Ever
0:22:40 — ChatGPT Is Replacing Google: Real Contractor Leads from AI Search
0:24:47 — SEO Still Works: What's Actually Ranking on ChatGPT and LLMs
0:26:24 — The Content Roadmap Strategy: Location + Service Pages That Win
0:28:27 — How to Build City-Specific Pages That Actually Rank
0:30:28 — The Most Overrated Marketing Tactic in 2025 (Stop Wasting Money on This)
0:32:42 — The Most Underrated Tactic: Why SEO Foundations Still Matter
0:34:56 — Google Business Profile Updates: How Often Should You Post?
0:36:47 — Low-Hanging Fruit: What to Do When Your Pipeline Is Drying Up
0:39:42 — How to Incentivize Your Team to Get More Google Reviews
0:41:40 — How to Vet Marketing Agencies and Avoid Getting Burned
0:44:36 — Why Adam's Staying Small: 75 Clients Max (Going Deeper, Not Wider)
0:45:37 — Final Advice: Know Enough to Be Dangerous (But Let the Pros Do the Work)
0:46:49 — Where to Find Adam McChesney and Builders of Authority
Take notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.
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☎️ Still throwing money at the wrong leads and waiting for “something to change”? That’s why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.
👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they stopped guessing, got the plan, the accountability,...
