The Brad Jensen Show

In this episode of The Brad Jensen Show, I sit down with Javier Lucas Coles—entrepreneur, father, author, and powerful leader—for a deep conversation about what masculinity actually means.

We unpack why masculinity feels like it's under attack today, but probably not for the reasons you might think. Lucas breaks down the difference between healthy, grounded masculinity and the loud, aggressive, macho bullshit that often gets mistaken for it.

True masculine leadership isn't about control or dominance. It's about being calm, collected, capable, and powerful. It's about taking responsibility, creating safety, and leading from the front—especially inside your own home.

We dive into what it means for men to tap into their divine masculine, how fathers can show up more intentionally for their families, and why leadership starts with how you live when nobody is watching.

While this conversation is geared heavily toward men, I think women will get just as much value from hearing Lucas explain these concepts. And this is only part one—we'll be coming back for a second conversation geared more toward the feminine perspective.

If you're a man who wants to become a better leader, father, husband, entrepreneur, or simply a more grounded version of yourself, this conversation will challenge you to take a hard look at how you're showing up.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Key Nutrition – @keynutritioncoaching

On this episode of The Brad Jensen Show, Brad and cohost Craig Smith put some of the most popular personal development strategies to the test—ranking them from S Tier all the way down to F Tier.

From breathwork, therapy, life coaching and journaling to reading, walking, meditation and more, we break down what we believe actually helps you evolve—and what might be overrated.

We share our personal experiences with each strategy, where we think they can be incredibly valuable, and why no personal development tool matters much if you're not willing to actually apply what you learn.

Some rankings might surprise you. Others might piss you off.

If you're serious about becoming a better version of yourself physically, mentally, emotionally and spiritually, this episode is for you.

Key Nutrition Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.keynutrition.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

We're going back to our roots — Key Nutrition is back. In this solo episode, Brad breaks down the four keys that have driven results for over a thousand clients across 20+ years of coaching: consistency, adherence, performance, and longevity. No new program, no new phase — just the same principles that have always worked, under the name they started with.

Plus: details on the rebrand giveaway — 6 months of free coaching for one man and one woman, with partial scholarships available for others who apply.

In this episode:

• Why we're moving back to Key Nutrition after two years as Next Level Nutrition
• The Key to Consistency: why systems beat motivation
• The Key to Adherence: why sustainable beats perfect
• The Key to Performance: why the boring fundamentals outperform the flashy stuff
• The Key to Longevity: why "next level" thinking can quietly burn you out

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

In this episode I break down The Four Agreements by Don Miguel Ruiz and show you how each one applies directly to your fitness journey.

Be Impeccable with Your Word: the promises you keep (or break) with yourself shape whether you follow through.

Don't Take Anything Personally: a bad workout or a stalled scale is data, not a verdict on your worth.

Don't Make Assumptions: stop deciding what will or won't work for your body and start testing it, like I did with my own 30-day recomposition experiment.

Always Do Your Best: your best changes day to day, and that's the antidote to all-or-nothing thinking.

If you've ever felt stuck in guilt, comparison, or perfectionism around your training, this episode will change how you think about consistency for good.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition

whether high volume or low volume training is better for building muscle — and honestly, I think most people are asking the wrong question. In this episode I break down what the research actually says about training volume and proximity to failure, because these are two separate things that constantly get lumped together, and conflating them is where a lot of the confusion comes from.

The short version? Both camps are right about something. Low volume taken to failure works. High volume with a couple reps left in the tank works. The newest meta-analyses — including Pelland, Refalo, Martikainen, and Hermann — all point to the same thing: there's no one-size-fits-all answer, and the differences between these approaches are a lot smaller than the internet would have you believe.

What I really want you to take away from this one is that experimenting with different styles isn't a sign you don't know what you're doing — it's actually a skill. Pick an approach, run it honestly for 6-8 weeks, see how your body and your life respond, and don't be afraid to adjust. That's not wishy-washy. That's just smart training.

Next Level Links:

Work With a Nutrition Coach - Schedule A Consultation

Nutrition Coaching - www.becomenextlevel.com

Partner Links:

Try Thrive Lab Free For One Month - Start Here

Order Supplements From Transform - Shop Here

Order Supplements From Cured Nutrition - Shop Here

Order Supplements From Legion (use code keynutrition for 20% off first order) - Shop Here

Be Featured on the Show:

Apply to be a live calller guest on the show - Submit Application Here

Submit Q&A Questions to be read live on the show - Submit Here

Free Guides:

• Eating Out Guide - Get The Guide
• High-Protein Fast Food Orders - Get the Guide
• Macro Food Options Guide - Get The Guide

Join Us On Patreon - Join Here

Connect with us on Instagram:

Host Brad Jensen – @thesoberbodybuilder

Next Level Nutrition – @mynextlevelnutrition